Search Engine Optimization (SEO)

Search Engine Optimization, or commonly known as SEO, is the practice of receiving traffic from the free, organic, or natural listings on search engines such as Google, Yahoo, and Bing. These lists are generated from a search term of phrase and are organized based on relevancy.
Google makes constant updates to their algorithm in order to keep searchers happy and finding what they are looking for. These updates are called Google Panda, Google Penguin, and most recently Google Hummingbird. If you think of Google as if it were a house, panda and penguin updates were like renovations done in the home. The Google Hummingbird update is like buying a brand new home altogether.
WHAT DOES THIS MEAN FOR SEARCH IN 2014?

Content Marketing is BIGGER than Ever
It’s no longer about keywords being dropped into paragraphs on a page. Google is looking at sites that have a strong content marketing plan including constantly updated, original and informative content targeted to a specific audience, social media engagement, and increased authority connected to your site.
SEO OF TODAY
Today’s SEO is to make pages primarily for users, not search engines. With constantly evolving technology the way we search is changing. We use mobile phones for quick searches, tablets when traveling, and voice search while driving or on-the-go.
There is no magic trick to your site ranked 1st in Google search. But if you cater to your customers and make it easy for users to find you, you’re doing your job. We help you find out what makes your website unique and valuable, so you can make your website stand out from your competitors.