Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search Engine Optimization, or commonly known as SEO, is the practice of receiving traffic from the free, organic, or natural listings on search engines such as Google, Yahoo, and Bing. These lists are generated from a search term of phrase and are organized based on relevancy.

Google makes constant updates to their algorithm in order to keep searchers happy and finding what they are looking for. These updates are called Google Panda, Google Penguin, and most recently Google Hummingbird. If you think of Google as if it were a house, panda and penguin updates were like renovations done in the home. The Google Hummingbird update is like buying a brand new home altogether.

WHAT DOES THIS MEAN FOR SEARCH IN 2014?

Content Marketing is BIGGER than Ever

It’s no longer about keywords being dropped into paragraphs on a page. Google is looking at sites that have a strong content marketing plan including constantly updated, original and informative content targeted to a specific audience, social media engagement, and increased authority connected to your site.

SEO OF TODAY

Today’s SEO is to make pages primarily for users, not search engines. With constantly evolving technology the way we search is changing. We use mobile phones for quick searches, tablets when traveling, and voice search while driving or on-the-go.

There is no magic trick to your site ranked 1st in Google search. But if you cater to your customers and make it easy for users to find you, you’re doing your job. We help you find out what makes your website unique and valuable, so you can make your website stand out from your competitors.

Search Engine Optimization
Well-crafted content, and professional site design combine to create the perfect internet alliance. Keyword research & analysis, fresh content and regular submissions blended with a skillfully constructed website can improve the quality of traffic to your site, drive search engine rankings and maximize sales. SEO increases your site rankings, search visibility, search traffic and, most importantly, consumer confidence.

Social Media Marketing

Social Media and Search Engine Optimization (SEO) are intrinsically linked. Search Rankings are 75% based on factors outside your own Web site, and this external activity occurs through web searches and social networks like Facebook, Twitter and Pinterest. Social Networking is constantly evolving blend of web applications from social media sites that meet the needs of your business and demands your market niche.

Content Marketing
One of the key factors for a high ranking site is fresh and original content. Using blogs to keep your site current – without ever having to dig into the code yourself– will help you establish your company as an authority in your industry. We use a range of techniques including blogging, email marketing, and social media management. Educating your visitors is an important aspect of converting seekers into qualified, quality leads.

WHY DO YOU NEED SEO?

There are 100 billion searches per month on Google. (Search Engine Land, August 2012)

89% of consumers use search engines for purchase decisions. (Brafton, February 2012)

77% of mobile search happens at work or home even though a computer may be accessible. (Search Engine Land, August 2012)

SEO Leads have a 14.6% close rate, while print and direct mail ads only close at 1.7% rate. (Search Engine Journal, April 2012)

Hades Info Systems specializes in search engine marketing and uses a focused approach to target potential customers that would otherwise be unaware of your business. No matter the size or type of company, we will raise your online presence and make your website content more attractive, relevant, and visible to web searchers and search engines.

We’ll help you maximize your local exposure, as well as determine how and where to target consumers. Our SEO services will get your business noticed online and up-to-date with fresh, engaging, and informative content.

Below are our general SEO packages. We understand each client has different goals, needs, and expectations, so we customize a plan that will work best for their business. If you’re not sure where to start or need assistance improving your current SEO strategy, we are here to help you.

Find out how we can help you: +91-7503212717